Humanizing your brand
If you’re looking to truly connect with your clients on a deeper level, social media is a great way to do that.
It allows your business to seem more relatable, and ultimately more “human”…aka it “humanizes” your brand.
Sure, you have a website, but does your website really come off as personable or is it a bit more robotic? Most likely it’s the latter (and if it it’s not, kudos to you).
So if you want your clients to see your brand as a human and not some faceless logo, keep reading.
Tip #1: Show the faces of your company.
Okay, don’t stop reading now. I know for some of you, the idea of showing your face on your company’s social media page terrifies you – but it shouldn’t! People want to see you. They love seeing the face responsible for building the company.
In fact, I read somewhere that social media posts with faces get way more engagement than posts that don’t have faces in them…Which is all the more reason you should show your face more often online.
If you’re not comfortable being the center of attention all of the time, you don’t have to be. Show off your staff every opportunity you get, whether they have a work anniversary in the office or you all are eating lunch together…Whatever the case may be, always be ready to snag an office photo.
Tip #2: Choose the tone of voice you want to portray.
Adding a tone of voice to your brand makes it seem more human-like. There are plenty of voices you can choose from. Here’s some examples:
- Witty
- Feminine
- Professional
- Humorous
- Sassy (take Wendy’s brand voice as an example)
Select one tone of voice and stick with it. Use it in your post captions, in your photos, your website, and wherever else you can think of.
People will start to associate you with this voice. It’s sort of like creating an avatar in a video game. You have to create an avatar for your brand, if you want it to connect with others. Does that make sense?
Tip #3: Show vulnerability.
Our final tip is for you to be vulnerable and publicly show that vulnerability. This is probably the hardest one to do but possibly the most important.
One way to show vulnerability is to own up to any mistakes the company has made. You always want to be the first to relay critical company information, so that your followers hear it from you first and not another source.
You can also show vulnerability by sharing something personal about your story. Storytelling is the most effective way to reach people online. And people connect most with stories that share something deep.
If you need an example, take a look at this post I created in August about transformation. It shares some of my biggest insecurities and how I’ve changed over the years. It took a lot of courage to post about this, but I wanted to open up to my followers so they could see that I am only human.
Final thoughts
If you use social media strategically for your company, it will flourish. Make people fall in love with your brand by simply being you.
At Like It Marketing, I want people to remember our brand as feminine and humorous. Check out our social media pages and other blogs to see how I execute this strategy. Our handle is @likeitmarketingllc.
As always, thanks for reading! 💙
