The mind of a content creator

tonya on computer with dog

Let me know if you’ve had one or more of these thoughts about social media:

“I have no idea what to talk about.” 

“I hate using my brain to come up with social media posts.”

“Social media is overwhelming for me because I’m an introvert.” 


The reality is, content creation can be really stressful, even for the most creative and social people out there. 

However, ideas come easier when you put yourself in a content creator’s mindset. Here’s some of the thoughts that pass through my mind each day. 

Thought 1: Is this moment photo/video worthy?

One thing a content creator is always thinking is, “Is this moment photo or video worthy?”. At least that’s what I’m always thinking. 

Here’s some examples of what I’d consider worthy of posting to social media. Of course, this is just a tiny list…The possibilities are endless.

Photo examples:

  • Attending a networking event, conference, or professional development event
  • Receiving an award. 
  • Working remotely in a cool place, like a coffee shop. 
  • Team-building events.
  • Meeting with an influencer or leader in your industry. 
  • Before/after transformation photos. 

Video examples:

  • Office tour.
  • On the way to meet a client.
  • Work in action. 
  • Timelapse of your workday. 
  • Big announcements/updates. 

That’s just to name a few. There are plenty of other photos and videos you can take for your business. You just have to get into the mindset of, “What will educate, entertain, inform, or inspire my followers?”. 

Thought 2: Can the colors I see right now be used in a social media post graphic? 

First and foremost, let me just say that if you already have your brand colors chosen, you should stick with using those colors in your social media post graphics for the sake of brand consistency. 

However, it is certainly okay to use complimentary colors in those graphics, too! If your colors are blue, like mine, you may find inspiration in the ocean or by simply looking up at the sky. 

Maybe a painting inspired you or a piece of clothing. Whatever the case may be, I recommend you take a photo of your inspiration and then use a color dropper like this one to find out the color hex codes (which is a six-digit combo of numbers and letters defined by its mix of red, green and blue (RGB)). 

Once you have the color hex codes, you can use those colors in a social media post graphic for a beautiful, cohesive look. 

Thought 3: Will my target audience learn from this? 

Sometimes I come across articles about growing your business or balancing your work life with your personal life and I think to myself, “My followers are business owners, so I think they would get a lot of value from this.” 

If you’re constantly thinking about how you can add value to your target audience’s life, you are thinking like a content creator. 

So the next time you read a blog, a social media post, an infographic, etc., ask yourself if you think it makes sense to share it on your social media pages. If it’ll make your followers’ lives better, the answer will always be yes!

Final thoughts

Content creation is one of my favorite parts of being a social media manager. I LOVE sharing fun behind-the-scenes photos, putting together creative designs and sharing my bits of expertise from what I’ve learned over a lifetime. 

Just remember when you are creating content, the idea is to have fun with it and let your creativity shine!

Make sure you’re following us on social media for more content creation ideas. Our handle is @likeitmarketingllc. 

Thanks for reading, love! 💙

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