visuals are key in social media

Unleash the Power of Visuals: Elevate Your Brand on Social Media!

In the dynamic world of social media, where first impressions matter, a visually appealing brand presence is your ticket to success. Elevating your brand on platforms like Instagram, Twitter, and Facebook requires more than just a basic understanding of design; it demands a strategic approach to create a lasting impact. Let’s delve into key elements that can transform your brand into a visual masterpiece and optimize your online presence.

1. Consistent Branding: Unify Colors, Fonts, and Logos

The foundation of a strong brand presence on social media lies in consistency. Unify your brand’s visual elements, including colors, fonts, and logos. This cohesiveness not only fosters brand recognition but also establishes a sense of professionalism. Consistent branding across platforms ensures that your audience easily identifies and connects with your brand, building trust and loyalty.

2. High-Quality Visuals: Opt for Clear and Vibrant Images

In a sea of content, high-quality visuals act as beacons, drawing attention and leaving a lasting impression. Invest time and resources in creating clear, vibrant images that reflect the essence of your brand. Whether you’re showcasing products, sharing behind-the-scenes glimpses, or crafting visually stunning content, prioritize quality. Sharp, eye-catching visuals not only capture attention but also convey a commitment to excellence.

3. Engaging Profile: Choose a Striking Cover Photo and Recognizable Profile Pic

Your social media profile is essentially the digital storefront of your brand. Make it inviting! Select a striking cover photo that encapsulates your brand’s personality and resonates with your target audience. Additionally, choose a recognizable profile picture that aligns with your brand identity. Humanizing your brand through a well-curated profile enhances relatability, making it easier for followers to connect with your story.

4. Strategic Elements: Mix it Up with Infographics and Behind-the-Scenes Shots

Diversify your content to keep your audience engaged. Beyond product photos, consider incorporating infographics to share valuable information in a visually appealing format. Showcasing behind-the-scenes shots provides a glimpse into your brand’s personality, fostering a sense of authenticity. By strategically blending various visual elements, you create a well-rounded and interesting feed that captures the attention of your audience.

Optimize Your Visuals for a Stunning Online Presence! 💫

As you embark on the journey to elevate your brand on social media, remember that visual appeal is a powerful tool. Optimize your visuals to tell a compelling story, build brand recognition, and foster a community of engaged followers. Consistency, quality, and strategic diversity are the keys to unlocking the full potential of your brand’s online presence.

Embrace the visual revolution, and watch your brand soar to new heights! ✨

Like this blog? Read next: Elevate your business with professional photography

tools and tech

5 favorite tools & tech to run my business

Recently I was asked about some of the tools and technology I use for my business, so I figured I’d share my top 5 favorites with you here. 🥰

#1: Task Management – Asana

As someone who lives off of checklists, I start each day using this task management tool. It allows me to organize my projects and check off each task (which brings me so much joy). The best part about it is it’s free!

#2: Google

Gosh, what don’t I use Google for? I love the calendar, the storage space, the option to create documents and spreadsheets… the list goes on. If you don’t use Google, how are you running your business? 

#3: Graphic design – Canva

As business owners, we have to be content creation machines – which is exactly why I recommend Canva to EVERYONE. It’s user-friendly with thousands of templates to create visuals for your business. Love, love, love Canva!

#4: Scheduling posts – Publer

Scheduling my posts for social media saves me SO much time + allows me to be present with my family during holidays, vacations, etc. Plus, Publer gives you content ideas and tells you all of the federal + special holidays. 

#5: Email marketing – MailChimp

Okay, I have to give a shoutout to MailChimp because I’ve been using it since the beginning and have had zero issues. I use the free version right now and it gets the job done. 

Final thoughts

What are your favorite tools/tech for your business? Send me an email and let me know what I’m missing out on:

As always, thanks for reading my blog, y’all! 💙

Instagram Reels

The deal with Instagram Reels

Instagram Reels

So, you’re here because you want to know what’s the dealio with Instagram Reel-ios, am I right? 😜

For my friends less familiar with Reels, let me give you a quick description: Instagram has a feature on its app called Reels, similar to TikTok & Youtube Shorts, that allows you to create short videos with text, sound effects, trending audio, etc. 

Reels have quickly gained popularity points and we’re seeing many content creators create more and more over this past year. 

Stick with me and I’ll answer some questions you probably have about this booming trend! 

Do you think Reels are here to stay? 

Absolutely. All predictions point to video content being king over these next few years. With Reels, you can get golden information in seconds – feeding our need for instant gratification. 

Reels are fun, informative, and entertaining, which plays into some of the main reasons we use social media on a regular basis. 

So I wouldn’t hesitate to use Instagram Reels just because you fear it might go away in a few years. Even if the Reels feature goes away, video content will still be dominating the market, and creating these short videos will be great practice for what’s to come. 

What success have you had with Reels? 

To be honest, I was hesitant to take on Reels, but I have to admit it has been worth all of the hours it has taken to learn how they work.

The first Reel I ever posted reached over 3,000 people! That’s 3,000 pairs of eyes on my company; and that’s with very little effort involved. I have reached way more people using Reels compared to still image posts. 

I will continue using Reels as a tactic to boost my brand’s awareness.  

What tips would you give someone who is just getting started with Reels? 

Don’t let Reels overwhelm you! Start with the basics. Learn how to use video effects, record in the app, add text and music. Once you’ve got those basics down, move on to figuring out the timing of texts, fun transitions, adding your brand colors, logo, etc. 

Some helpful tools I use when creating Reels are my tripod and my hands-free remote for my phone that allows me to capture video by pressing a button.  

Before creating your video, write down your topic and main talking points, so you know what to discuss before hopping on camera. You can use an app like Teleprompter to help you remember your lines, if scripts are your thing. 

My last piece of advice is to go look at your competition’s Reels to get ideas of what they’re doing to reach their audience. Good luck! 

How can I best use Reels for my business?  

As I mentioned before, people watch Reels to be entertained and informed, so when you’re creating your Reels you want to keep this in mind.

Here’s some ideas to get you started:

  • Answer frequently asked questions
  • Tell your business journey (how it started, your struggles, your wins, your vision for its future, etc.)
  • Share case studies of how you helped your clients

Reels are another great way for you to build that know/like/trust factor that gets people to invest in your product or service, so make sure you’re creating them regularly.  

Final thoughts

Just have fun with it! When you’re having fun creating Reels, it shows. This is your opportunity to get creative and share what you have to offer to the world. 

Stop putting it off and instead, live by Nike’s motto: Just do it! 

As always, thanks for reading my blog, y’all! 💙

Like this blog? Read next: Elevate your business with professional photography

picture of wizard of oz cast with the text likes, comments, shares, oh my!

Social media mistakes

picture of wizard of oz cast with the text likes, comments, shares, oh my!

Likes, comments, shares – oh, my! 

Social media marketing is a daunting operation, to say the least. But, not to worry, I’m here to give you 5 tips on what NOT to do (and how you can correct these common mistakes). 

Keep reading, girlfriend! It’s about to get real. 

Mistake 1: Showing up inconsistently.

Raise your hand if you’re guilty of posting for weeks at a time, only to go completely silent for months on end. 

You have to stop doing this! Social media is not the place to “ghost” people, especially as a business owner.

You want to show up regularly so that people can get familiar with your brand and remember it when they’re in need of what you’re selling. 

Post three times a week, minimum. If you can’t commit to that, post one time a week and work your way up from there. 

Mistake 2: Thinking “anyone” can manage your social media pages.

I hate to break it to you, but your teenage daughter cannot manage your social media pages for your business. Just because she has 10,000 followers on her personal account, doesn’t mean she can achieve the same results for your business account. 

Some of you may think your part-timers can handle your pages, but the problem with this is they are typically less consistent due to odd work hours and turnover. 

Hiring someone who is knowledgeable in sales copywriting, graphic design and social media trends is key to getting the results you want online.

Mistake 3: Not setting social media goals.

Why are you posting on social media? Why? 

You’d be shocked at how many people don’t know the answer to this. So many entrepreneurs post blindly, thinking it’s something that has to be done because others are doing it…

But handling social media this way will only leave you frustrated and confused, like that  411- pain commercial (please tell me you’ve seen it, LOL)!  

You need to set S.M.A.R.T. goals, so that your efforts won’t feel fruitless. Here are some examples of broad social media goals:

  • Direct people to your website.
  • Get more leads and email signups. 
  • Increase conversions to content like podcasts, webinars, blogs, etc. 

Set social media objectives each month and measure your results. 

Mistake 4: Trying to target everyone. 

I have found that some business owners attempt to reach “everyone” on social media, instead of focusing on a specific group of people. 

This isn’t productive. You want to tailor your content to a specific group of people so that they know exactly who you’re talking to.

It’ll also be easier for people to refer you to others in their network, based on who your “perfect client” is. 

If you don’t have a target audience, it’s time to hone in on this area of your business. 

Mistake 5: Focusing on vanity metrics alone.

Are you caught up in the amount of followers you have? Don’t be. 

The truth is, the amount of followers you have doesn’t matter if they aren’t the right people for your business. Think about it…you don’t want bots or fake accounts following you. You want people who would actually buy from you to follow you! 

The same goes for likes and comments… if you’re not getting 100 likes, that doesn’t mean people aren’t seeing your posts. A lot of people are “lurkers” on social media, meaning they just scroll and consume content without ever dropping a like or comment. 

While it’s good to keep an eye on these metrics, it’s important not to let them get the best of you. 

Final thoughts

I hope I’ve provided some clarity in the murky waters of social media. It takes practice, patience and a desire to continue learning the craft. And if you’re not up for the challenge, I’d be happy to take this marketing operation off your hands. Send me an email at or visit our Let’s Chat page to learn more about our social media packages.  

As always, thanks for reading my blog, y’all! 💙


Elevate your business with professional photography


When you think about your favorite brand on social media…what comes to mind? What about their page stands out to you?

Most likely it’s their photos! The most successful brands on social media rarely use stock images, but instead they showcase professional, high-quality photographs.

With so much content out there, you can’t afford for yours to be cookie-cutter. Keep reading to learn how you can elevate your business using professional photography services. 😉

Look more professional

Just because there are cell phones out there with high-quality cameras, doesn’t mean the photos taken from them will be professional. 🙅‍♀️

Professional photographers know techniques that can make an image go from good to great. They have the “creative eye” to capture a moment in time worth looking back on for years to come. Not to forget to mention their editing skills that take photos to another level. 

You might think, “I’ll use stock photos then,” but the reality is so many businesses are using those same stock photos! Instead of standing out, you’re blending in, which is the exact opposite of what you want to do if you’re trying to scale your business.

A crisp, quality image will stop the scroll and make you look more professional. 

Humanize your brand

“People respond to people – it’s that simple. Steer away from the robotic marketing tactics and instead focus on being relatable, interesting, and most importantly, HUMAN.” – Crackerjack Marketing 

As business owners, we have to remember that when people invest in our business, they are investing in us; this is why we need to show them who we are behind the brand and a great way to do that is through storytelling. 

And when you’re sharing a story, it’s best to use visuals, such as photographs, to help emphasize your point. A photographer can help you share your story; they can take photos of you at a team-building event, or volunteering at your favorite nonprofit…They can take photos of you doing something you love outside of work. The photography options are endless. 📸   

Make your products look more appealing

Does your company sell products? If so, a professional photoshoot can make your products look more attractive to potential buyers. 

There are certain backgrounds that can make a product pop, or certain angles that can entice your prospects enough to dig further. A photographer has the knowledge and training to help sell your products using beautifully produced photos. 

Ninety percent of online buyers say that photo quality is the most important factor in an online sale”, according to a study by Etsy (2019). That’s a pretty big deal!! 😮 Don’t ignore the statistics. 

Final thoughts

With so many people making the shift to buying online, you’ll want to make sure your online presence is professional and unique; a photographer can help you accomplish that.

We offer professional photography services at Like It Marketing that can elevate your business. Check out our portfolio and book a photoshoot with us today. 

As always, thanks for reading my blog, y’all! 💙


Social media marketing for the wedding industry


The wedding industry took a big hit during the COVID-19 pandemic, which is exactly why now is the time to get serious about social media marketing for your wedding business

People are searching for wedding inspiration regularly using social media sites. 

I personally have an entire Pinterest board dedicated to wedding inspiration and I know for a fact I’m not the only one, *cough, cough, wink, wink*.

Keep reading to learn how you can best use social media for your wedding business.

Social media platforms for the wedding industry

Not sure which platforms your business should be on? Well, I’ve already mentioned one…


Pinterest reaches a bazillion (yes, I said bazillion) women each day and let’s face it – women are primarily the ones involved in the wedding planning process. So make sure you take advantage of this woman-dominated platform if you’re not already. 


Sixty percent of couples go to Instagram for wedding inspiration, according to a study done by Wedding Academy Global…That’s a huge amount!! 

It makes sense, seeing as Instagram is primarily a photo-sharing app and you get to see all of the gorgeous wedding photos taken by some incredibly talented wedding photographers. 


Facebook still dominates in the social media world, so you won’t want to miss out on this popular platform. Plus, it’ll be easier to reach the moms of the brides and grooms, who are more likely on Facebook than Instagram.

Social media trend: It’s all about the reels!

You probably guessed it, but Instagram Reels are trending right now! The reach for reels seems to be climbing at rapid rates, so it’s time for you to hop on that bandwagon. 

Create short, impactful videos to entertain and educate brides and grooms.

If you’re a wedding venue, you could do a video walkthrough of your venue and add some text that includes facts that make your venue unique. 

If you’re a wedding dress retailer, you could create a reel with multiple videos of all of your favorite wedding dresses in stock. Your call-to-action could be “Tell us which dress if your favorite!”

I hope this helps get your creative juices flowing.

Social media theme ideas for the wedding industry

Lastly, I came up with a list of themes to include in your social media strategy. If you haven’t read my previous blog, Time-saving tips for social media, then I’ll explain the importance of themes (briefly): 

Themes help you save time because it’ll allow you to focus on a particular topic, instead of bouncing all over the place. 

Here’s a list of themes to include in for your wedding business: 

  • Selecting the perfect venue
  • Wedding attire
  • Budgeting for a wedding
  • Wedding decor
  • Biggest wedding day regrets

These are just to name a few. Work with me and I’ll come up with a lot more.   

Final thoughts

Alright, so that’s the dealio on strategically using social media for your wedding business. 

If you loved this blog, then you’ll love my free guide on Social Media Strategies for Small Businesses. It’s perfect for entrepreneurs who want to build relationships using social media but don’t know how. Click the link to get your free copy today.

As always, thanks for reading my blog, y’all! 💙

self-help books for business owners

Self-help books for business owners

self-help books for business owners

I don’t know about you, but I LOVE reading. There’s something about finding a good book and getting lost in the pages. Normally, I’m a fan of fiction novels, but now that I’ve started my own business, I’ve ditched fiction (mostly) and replaced it with nonfiction, self-help books. 

These books have shaped the way I think about life & business and one of them even convinced me to ditch my 9 to 5 to pursue entrepreneurship. So, it’s only fitting that I start with it…

Book recommendation #1: Growing Boldly by Emily Ley


Book description: A celebration of self-discovery, taking risks, and doing what matters most, Growing Boldly by business owner and mother of three Emily Ley offers a powerful invitation for you to move beyond fear and dream big—and then dare to build a life you love.

This book will always hold a special place in my heart because after reading it, I decided to make one of the riskiest decisions of my life: Quitting my 9 to 5 job to pursue business ownership. 

Definitely read this book if you need some inspiration to be bold and create a life you love.

You can purchase it here on Amazon

Book recommendation #2: The Total Money Makeover by Dave Ramsey

the total money makeover book

Book description: The Total Money Makeover is Dave’s all-time bestselling book. It has helped millions of families get rid of debt and change their lives forever with its simple, practical seven-step plan. How does it work? By getting to the heart of your money problems: You.

My fiance Nick probably gets tired of how many times I reference this book in our daily lives; but I can’t help it! The steps Dave recommends to help you get out of debt just makes sense. You must read this book if you want to experience financial freedom. Or, you can join the Facebook group, if you hate to read. 

Book recommendation #3: The Art of Closing the Sale by Brian Tracy

book Brian Tracy the art of closing the sale

Book description: Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. 

As a business owner, you must master sales; this is something I’m still working on but this book certainly moved things along for me. I love that this book gives action items at the end of each chapter. 

Purchase it here on Amazon

Book recommendation #4: Girl, Wash your Face by Rachel Hollis 

book girl wash your face

Book description:
Do you ever suspect that everyone else has life figured out and you don’t have a clue? If so, Rachel Hollis has something to tell you: that’s a lie.

If you have ever said any of these things to yourself . . .

  • Something else will make me happy.
  • I’m not a good mom.
  • I will never get past this.
  • I am defined by my weight.
  • I should be further along by now.

. . . then you could benefit from the unflinching faith and rock-hard tenacity Rachel Hollis has in store for you.

The description says it all, really. This book is packed with real talk and strategies to help you get past this negative self-talk. I know several people who have read this book and loved it

Book recommendation #5: In Case Nobody Told You by Emily Maroutian

book: in case nobody told you

Book description: This book contains passages of encouragement, wisdom, and reassurance. It was written to bring the reader hope, confidence, and clarity. Be you. Be free. Thrive. 

Okay, so I’m about to get real deep here. I bought this book during a time of crisis in my life. As a victim of domestic violence, I needed the things this book promised: encouragement, wisdom, and reassurance. I am happy to report that the book kept its promise; I was so moved by it that I bought multiple copies of the book for those people who helped me during this hard time in my life. 

If you’re going through something, I encourage you to read it.   

Final thoughts

I hope you find these books helpful! Let me know what you think of them, if you decide to read any of them. Also, I’m trying to read more self-improvement books, so if you have any recommendations please send them my way! Email or let’s chat here.

As always, thanks for reading my blog, y’all! 💙


Goal-setting tips


Goals. We all have them… But how do some people achieve their goals and others don’t?

I believe it all comes down to strategy. If you have a plan in place, your odds of achieving something you want are much higher. 

I’m here to share my personal goal-setting strategies to help you reach the future you want.  

Keep reading to find out what they are. 

Goal-setting tip #1: Write your goals down. 

Here’s how Like It Marketing came about…Once upon a time, on a couch tucked away in a quaint townhome… Alright let me stop playing around. 😄 

Like It Marketing started with what Nick and I like to call our “couch conversation”. We sat on our couch and dreamed up a social media + photography company that would help us bring in extra income on the side. At the time, we didn’t know it would become my full-time career. 

Nick had the brilliant idea of creating an “action-item list” with our plan to make Like It Marketing a reality. I quickly drafted a Google spreadsheet and listed everything we talked about. But, I knew we had to take it a step further than that. And that brings me to goal-setting tip #2…

Goal-setting tip #2: Set deadlines (and stick with them!). 


It’s one thing to say you’re going to do something, but it’s another thing when you add a sense of urgency to your plans. Deadlines help you stay on track with your goals. 

Each day, for four straight months, I checked my “Action-item” spreadsheet to see what the next item on my to-do list was. 

Like It Marketing launched right on time, thanks to this simple goal-setting step. 

Keep in mind that you can always adjust your deadlines, if absolutely necessary, but try to stick with them if possible.

Goal-setting tip #3: Tell someone your goals.

Tell your spouse, tell your kids, tell your best friend, tell your mentor – tell someone about your goals! 📢

Saying your goals out loud makes them feel more real and helps keep you accountable. 

Now that you’ve told someone what your plans are, you’ll feel more obligated to achieve them versus keeping them to yourself. 

You can even ask that person you told to hold you accountable by checking in on where you’re at in the process.

Goal-setting tip #4: Two words, vision board. 

According to a quick (and totally credible) Google search 🤣, a vision board is a visual representation of your goals.

There’s something special about seeing what your goals may look like. 

Some people create physical vision boards (think back to school projects when we put stuff on giant poster boards)… For this project, you’ll probably need the following:

  • Magazine/news articles
  • Photos
  • Crazy scissors
  • Glue
  • Stickers

And whatever else your creative heart desires. Another option, for the more tech-savvy folk, is to create a digital vision board. There’s a few ways you can accomplish this. 

#1. Pinterest – Use this social media app to create your vision board. You can “pin” posts that speak to you. For example, maybe your goal is to purchase your dream home in the next five years; if that’s the case, you’d find a pin that looks like your dream house and you’d “pin” it to your board.

#2. Canva – Another option is to create a desktop vision board using a user-friendly graphic design tool like Canva (my friend Coach Mona G gave me this idea). I created one recently during Mona Giordano’s weekly online event, The Direct Connection Network Meeting. I’ve shared it all with you here (see above).   

Goal-setting tip #5: Mark completed and CELEBRATE!

This may be the most important tip here. So many people neglect to celebrate their wins, but the truth is they deserve to be celebrated!! 

You worked hard to accomplish your goals and having a little incentive at the finish line will motivate you to accomplish even more

Here’s some ideas to help you celebrate:

  • Go out for a celebratory drink with your spouse or friends (or both)! 
  • Buy something on your Amazon Wish List. You have one of those, too, right? LOL. 
  • Share your success on social media – specifically LinkedIn – if you completed a certificate, got a degree, or something of that nature. 

The opportunities to celebrate are endless. Do what makes you happy. 🙂 

Final thoughts

Alrighty, so that’s 5 tips to help you set your goals this year.

Which one do you like the most? I’d love to hear your thoughts

Share this article on your social media page so you can come back to it later (and help maybe help someone else). You can find the share buttons below. 

As always, thanks for reading, y’all! 💙


social media strategies

Social media strategies for the new year

Have you thought about your company’s social media strategy for the new year or does the thought overwhelm you? 

If your answer is the latter, I’m here for you! I’ve come up with a few ideas for the new year that I know will instantly give your social media pages a digital “face lift”. 😉

Let’s get started! 

Smile for the camera! 

When is the last time you’ve taken team photos? And I don’t mean cell phone photos, I mean a professional photoshoot. If your team photos and professional headshots are out of date, the new year is the perfect time to hire a photographer!

Here’s a few reasons you should consider hiring a professional photographer for your business: 

  • High-quality images will make the company look more professional (especially when compared to cell phone photos). 
  • Stock photos make your brand seem cookie cutter and there’s a good chance other businesses are using those same photos. Original, customized brand photos are much more personable
  • The photos can be used for multiple purposes. Think of using them on your social media pages, your website, print materials (flyers, mailers, etc.) and wherever else you can think of! 
  • Social media posts will be more engaging and will make your brand seem more “human” than robotic. People want to see the people working at your company, so give your audience what they want!

Here’s some photoshoot types you might consider for your business:

  • Professional headshots
  • Behind the scenes photos
    • Team meetings
    • Staff working
    • Company outings
  • Product photos
  • Venue shots
  • Geographic shots
  • Event photography

We offer photography services at Like It Marketing, so reach out if you’re interested in setting up a shoot! 

It’s nice to (re)meet you! 

If you’re an established business, chances are you haven’t introduced yourself on your company’s social media pages in years (that’s a century in social media time). 

It’s time to put together an updated bio and re-introduce yourself to your social media audience. When writing your bio, make sure you include some fun facts about yourself that people will remember. 

You’ll also want to reintroduce your staff (in separate posts), so make sure they write a short bio, too. Pair this information with a professional headshot or a fun behind-the-scenes photo and you’ve got yourself several posts for the new year, depending on how big your team is. 

Oh, I almost forgot – you’ll want to reintroduce your company’s mission, as well. This will remind people how your company can help them and others. 

A social media challenge

I double-dog dare you (HA!) to challenge yourself on social media in the new year. Do those things you were scared to do in 2021

Do a few things come to mind? 

Maybe you hate being on camera, so you’ve shied away from Facebook/Instagram live or Instagram reels. The new year is a time to try new things! This is actually one of my goals for the new year, so we’ll be in this together! 🤗

Here’s a few other things to try:

  • Share one social media story a day (Monday – Friday).
  • Start tagging your location and/or people in your posts. Posts that have a location or person tagged in them get more engagement. 
  • Spend 20 minutes a day engaging (liking/commenting) with your target audience’s posts.   

Master batching content

One problem business owners have is that they forget to take time out to post each day. This problem can be easily solved by planning in advance and batching content.

What I mean by “batching content” is blocking out a few hours one day to plan all of your content at once. I like to plan one month worth of content at a time. 

Sit down and come up with a social media theme for the month, and plan social media posts around the topic you chose. Next, you’ll write the post captions, choose relevant hashtags, and then come up with post images/graphics. 

Once the content creation is finished (which is the hard part), schedule the posts using scheduling tools. Facebook offers its own tools that allow you to schedule Facebook and Instagram posts. Look into Facebook’s Creator Studio or Business Suite. You can also use third-party scheduling tools, like Buffer or Hubspot.

Final thoughts

There ya have it! These four social media strategies are sure to be a great start for your new year plan. 

And if you’d rather someone implement these strategies for you, feel free to reach out to me via email, or visit our “Let’s Chat” page here

As always, thanks for reading, y’all! 💙

social media manager

Working with a social media manager

social media manager

If you’re reading this in December of 2021, you may be prepping for the new year. This is a time to set goals and make positive changes in your business

One thing you may be considering is hiring a social media manager to handle your business accounts in 2022 (and if you’re not, I highly recommend it). 

If this is the case, congratulations! 🎊 You’ve made a decision that will not only save you a ton of time, but a social media manager will help you build your brand and make a lasting impression in your community. 

For those of you who haven’t worked with a social media manager before, here’s a rundown of what to expect and how to make the most of it


When you first reach out to a SMM (social media manager), they’ll likely ask to hop on a “Discovery call” or “consultation” to get to know you better. 

They’ll ask questions about you, your business, what services you’re looking for, what your goals are, etc. Be prepared to talk about your business and social media goals. Be open and honest, so that the two of you are on the same page. 

If you decide to hire the SMM, the next step typically involves the proposal and agreement. They’ll send you a list of services they propose, along with a legally-binding contract for you to sign and return. You might receive your first invoice at this point, seeing as most SMMs require payment for services upfront

Afterwards, you may be expected to fill out some client intake forms. SMMs need access to your social media accounts, branding assets, marketing photos/templates, and more, so make sure you have these files readily available. 

Once you’ve completed all of your “homework,” you’ll be contacted to set up a kickoff/strategy call! This is where the fun begins. ☺️ You’ll get to discuss post topic ideas, themes, and any other questions that you might have at this point. 

Social media management (project details)

If you’ve been managing your own social media accounts up to this point, you know how much work it is (if you’ve been keeping up with it). 

A good social media manager will create a content calendar that is tailored to your business. This involves a ton of details, including: planned post dates, post captions, graphics, hashtags, themes, and more. 

To create content for your business, they’ll have to research your brand and industry; SMMs are excellent researchers! 🤓 Some will have a regular strategy call with you to keep up with your company announcements, events, specials, etc.

After content is created, they’ll send you the content calendar for your review. This shouldn’t take you too long, as the SMMs have already done the majority of the work. All you’ll need to do is check their work and mark your feedback + approval. Once approved, they’ll schedule the posts

Lastly, the SMM will engage with your followers. This means, they will make sure to respond to any post comments. Some take it a step further and like/comment on your follower’s posts. 

This is the gist of their responsibilities, but I’m sure I forgot to include a few things.

Reports and regular check-ins

Another part of working with a social media manager involves getting reports and check-ins. 

The SMM will regularly check on how your page and posts are performing, so that they can adjust their strategy accordingly. 

In your social media report, you’ll find information on your follower count, reach, engagement, limitations, recommendations, and more. You’re not expected to do anything with this report, but feel free to reach out to your SMM with any questions or suggestions you may have. 

Another thing to expect is regular check-ins. Personally, I like to chat with my clients once a month to see if they have anything new going on, like upcoming events, specials, etc. 

How you can get the most out of social media management

While your SMM is capable of managing your accounts entirely on their own, there are a few things you can do to help with the process. 

  1. Show up to any and all meetings on time. Their time is valuable, just like yours.
  2. Respond to their emails in a timely manner, even if it’s to say you’ll get back with them. 
  3. Take lots of office photos and videos to help make your social media page reach the maximum number of people (and share them with your SMM)! 
  4. Prepare for monthly check-ins by having this information ready: Company updates/announcements/milestones, upcoming events, promotions/specials/discounts, employee anniversaries/birthdays. 
  5. Provide honest feedback on their social posts, especially if you strongly like or dislike something; that way they can learn your preferences. Remember that you can provide constructive criticism without being mean. 

Final thoughts

At the end of the day, your social media manager wants what’s best for you; they want to see your business bloom. 

While it’s not easy to let go of control, it is worth it

You can trust us to run your social media accounts here at Like It Marketing. We’re 100% committed to providing you with quality service. 

Contact us here or send us an email at if you’re interested in getting started with social media management for the new year. 

As always, thanks for reading, y’all! 💙

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