Likes, comments, shares – oh, my!
Social media marketing is a daunting operation, to say the least. But, not to worry, I’m here to give you 5 tips on what NOT to do (and how you can correct these common mistakes).
Keep reading, girlfriend! It’s about to get real.
Mistake 1: Showing up inconsistently.
Raise your hand if you’re guilty of posting for weeks at a time, only to go completely silent for months on end.
You have to stop doing this! Social media is not the place to “ghost” people, especially as a business owner.
You want to show up regularly so that people can get familiar with your brand and remember it when they’re in need of what you’re selling.
Post three times a week, minimum. If you can’t commit to that, post one time a week and work your way up from there.
Mistake 2: Thinking “anyone” can manage your social media pages.
I hate to break it to you, but your teenage daughter cannot manage your social media pages for your business. Just because she has 10,000 followers on her personal account, doesn’t mean she can achieve the same results for your business account.
Some of you may think your part-timers can handle your pages, but the problem with this is they are typically less consistent due to odd work hours and turnover.
Hiring someone who is knowledgeable in sales copywriting, graphic design and social media trends is key to getting the results you want online.
Mistake 3: Not setting social media goals.
Why are you posting on social media? Why?
You’d be shocked at how many people don’t know the answer to this. So many entrepreneurs post blindly, thinking it’s something that has to be done because others are doing it…
But handling social media this way will only leave you frustrated and confused, like that 411- pain commercial (please tell me you’ve seen it, LOL)!
You need to set S.M.A.R.T. goals, so that your efforts won’t feel fruitless. Here are some examples of broad social media goals:
- Direct people to your website.
- Get more leads and email signups.
- Increase conversions to content like podcasts, webinars, blogs, etc.
Set social media objectives each month and measure your results.
Mistake 4: Trying to target everyone.
I have found that some business owners attempt to reach “everyone” on social media, instead of focusing on a specific group of people.
This isn’t productive. You want to tailor your content to a specific group of people so that they know exactly who you’re talking to.
It’ll also be easier for people to refer you to others in their network, based on who your “perfect client” is.
If you don’t have a target audience, it’s time to hone in on this area of your business.
Mistake 5: Focusing on vanity metrics alone.
Are you caught up in the amount of followers you have? Don’t be.
The truth is, the amount of followers you have doesn’t matter if they aren’t the right people for your business. Think about it…you don’t want bots or fake accounts following you. You want people who would actually buy from you to follow you!
The same goes for likes and comments… if you’re not getting 100 likes, that doesn’t mean people aren’t seeing your posts. A lot of people are “lurkers” on social media, meaning they just scroll and consume content without ever dropping a like or comment.
While it’s good to keep an eye on these metrics, it’s important not to let them get the best of you.
I hope I’ve provided some clarity in the murky waters of social media. It takes practice, patience and a desire to continue learning the craft. And if you’re not up for the challenge, I’d be happy to take this marketing operation off your hands. Send me an email at Tonya@LikeItMarketing.com or visit our Let’s Chat page to learn more about our social media packages.
As always, thanks for reading my blog, y’all! 💙