The importance of social media for business

social media for business

How often do you find yourself habitually scrolling through social media throughout the day? Do you wake up and check your notifications? Do you check your newsfeed during your lunch break? 

The reality is, many of us spend several hours on social media each week, some of us each day. If you’re asking yourself why your business should be on social media, this is your answer: 

Over 3.6 billion people use social media worldwide! 

That’s a lot of people! Imagine how much exposure your business could get if you had access to this group. What’s great about social media is that anyone with Internet access can use it and that leaves the door open for you to get your business in front of these folks. 

If your business isn’t on social media, you’re missing out on some huge opportunities! 

It could be a potential customer’s first impression of you

How many of you have searched for a business online? Maybe you needed to know their store hours, or you wanted to send them a message to ask a quick question. Whatever the reason, searching for a business on social media is becoming the new norm, so it’s important for you to show that you’re active on these platforms.

Use social media to help your potential and existing customers learn more about you and what you have to offer. Make a lasting impression by presenting yourself as an industry leader. 

Build stronger relationships with your community

The key to getting more customers is to build a relationship with them. You have to “woo” them, just as you would if you were trying to impress a boy or girl that you like. Social media is one of the best avenues to do this, because it allows you to put a face to your company’s name

If you’re posting valuable content regularly and not just trying to sell, sell, sell, you’ll gain the trust and respect of your followers. 

Social media changes lives

Okay, I know this sounds a bit dramatic, but hear me out… You’ve created a product or service meant to help people solve a problem. Your presence on social media will help you get the word out about your product or service, therefore solving many people’s problems.

Final thoughts

This is just the tip of the iceberg when it comes to all of the benefits of using social media for your business. If you’re still not convinced, I urge you to stick around and learn more about it. Thank you so much for reading. Sign up for my newsletter for more on social media and other topics meant to improve your business life. 

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