How to use social media for good

Many business owners are guilty of using their social media pages for self-serving purposes. But, what if you thought about using social media in a new way? What if, instead of thinking about the amount of followers you can get, you changed that mindset to think about how you can add value to people’s lives… Wouldn’t that be a much better use of your social media space? 

Albert Einstein said it best, “Strive not to be a success, but rather to be of value.” In my humble opinion, being valuable will make you successful. Here are 3 ways you can add value to others using your company’s social media pages: 

#1: Educate your followers with tips and how-to’s 

One of the best ways you can provide value to your followers is by educating them. You can educate them on your industry, your products, your services, or whatever you think would be relevant to your business. 

For example, if you own a coffee shop, you could create a post about the different types of coffee drinks (latte, frappe, etc.). You’d be surprised at the amount of people who don’t know the difference. 

If you own a wedding venue, you could educate people on how to plan a wedding or how to decorate a wedding venue space. You get the picture. The point is, people will appreciate these posts and they will see you as a thought leader in your industry.   

#2: Learn more about your customer’s problems and then solve them! 

Have you ever heard of social listening? If not, listen up (Get it? Lol…)! Social listening is intentionally monitoring, or listening, to mentions of your company on social media. This is a great way to learn what your customers think about you and what problems they may be experiencing. 

Instead of getting upset, use their criticism to improve your company’s practices and solve their problems. 

If you don’t have any mentions, use social media to learn more about your customers by creating polls, quizzes, etc. People love interactive content and they love to provide feedback! You could also dig into your customer’s profiles and see their interests, the groups they are a part of, and more. All of these methods will help you get to know your customer better and solve their problems.

#3: Share inspirational posts 

There are three primary reasons people get on social media:

  1. To be entertained
  2. Share/exchange information
  3. Seek inspiration

You could be a source of inspiration for your audience! One way to do that is to share inspirational quotes. Make sure you don’t share text-only posts, but find a quote you love and create a beautiful text graphic to go with it. I’d recommend using Canva, seeing as it is user-friendly and has free graphic design options. 

In the post caption, write what the quote means to you and there you have it – An inspirational post to share with your following! 

Hire a social media expert to spread the goodness! 

At Like It Marketing, we have an endless amount of ideas to help you use your social media for good. One of our biggest values is kindness, which is instilled in everything we do. We believe we could all use a little more – no, a lot more – kindness in this world. Contact us today to learn how we can work together. 

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